Peter Mageza, Bankfin managing executive, said integrating the Bankfin brand into Absa was a logical step at this point.

�Bankfin has always been an integral part of the Absa Group. Now we will be able to really benefit from the prominent Absa brand,� says Mageza.

�Absa is ranked higher than any other financial institution as the most admired and loved brand in South Africa, and it makes perfect sense to leverage off this.�

Absa has an opportunity to entrench itself as having a holistic financial products and services offering, including motor vehicle and asset finance�, said Mageza.

Absa will realise significant operational efficiencies by bringing all operations and separate brands under one roof.

An enhanced footprint through the more extensive Absa branch network will effectively increase access to vehicle finance to a broader base of existing and potential clients.

Customers are already realising the benefits of a one-stop service where they are able to get all their financial requirements by stepping into an Absa branch or clicking on the Absa website.

The integration also ensures that from a sales and operational infrastructure, the existing approved motor dealers will still continue to offer vehicle finance and in the small, medium and large business markets, asset finance is available. In the corporate market, Absa will offer corporate asset solutions.

Click here to open the Entry Form

Please contact Wynter Murdoch (011 280 5469) should you require any additional information